What’s your online marketing saying about YOU?
Today I went to the website of a local networking group to find out some info about attending their meetings. Now this isn’t a group that meets in the back of a Denny’s… this is a high end, high dues, meets at a country club kind of group (just so you know the caliber they’re portraying).
So what did I find? Well, the “Join” page says that one of the benefits to membership is a discount to the luncheons, but when I click the “register” there only seems to be one price for everyone… hmmm…
So then I click on the link for more info on the chapter leader… dead link, goes nowhere… realized that they messed up their own naming syntax on his link and was able to find it…
Then I decide to check out their Facebook link at the top of the page, and that’s exactly what it is, a link to FACEBOOK, not their PAGE on Facebook… hmmmm…
Finally find their page and the only have a few hundred fans, but on thier “Join” page it says they cater to 5,000 influential business leaders! Well, maybe the reason nobody is following them is because they only seem to post about every other month and nothing of real value, just meeting announcements…
I’m not trying to vent here (although as a consumer it was very frustrating), I’m hoping to prompt YOU to go to your own website, blog, and social media sites and look at it through the VISITOR’S eyes… is it easy to find info, do all of the links work (double check them all), have you clearly given them a CTA (call to action) which means tell them what you want them to do, are you updating regularly or does it look old and stale, and on top of all else, is it easy to contact YOU if they need to?
Sometimes not using these tools in your business at all is better than using them poorly!